Yasi Baiani


Yasi Baiani is the Co-Founder and CEO of Raya Advisory, which is a consulting and recruiting firm focused on product, business, and AI strategy as well as recruiting services. Prior to this, Yasi held senior product leadership and executive roles at companies such as Fitbit, Teladoc, athenahealth, and Cleo. Yasi has a track record of delivering cutting-edge products that are adopted by millions of people and building teams at scale.

As the Head of Product, Software Experiences at Fitbit, she strategized and built the next generation of health and wellness offerings such as Sleep (the most-engaged part of the Fitbit mobile app) as well as Female Health (gained 2.4 million users within the first month of launch) that contributed to selling 60M devices and grew revenue by 195% from $745M to $2.2B.

In her most recent role as SVP of Product & Marketing at Cleo, she led product strategy, innovation, and marketing. Under her leadership and strategic guidance, the company launched two new product lines (Teens and Eldercare) that unlocked $270+B market opportunity. Yasi was a Lecturer at the Haas School of Business, UC Berkeley, where she taught the Product Management course she designed to MBA students.

Yasi is a LinkedIn Top Voice with over 480K followers and was featured as one of The 27 Most Impressive Harvard MBAs by Business Insider. She received her MBA from Harvard Business School and her BS in Business Administration from the Haas School of Business, UC Berkeley.